EE unveils innovative new Studio store​ in Westfield London

EE has recently unveiled the future face of retail at its visionary new flagship store, The EE Studio, located in Westfield London, White City. Designed to empower customers with the best connectivity and technology solutions for their whole connected life, the 4,230-square-foot showcase will also serve as a hub for the local community to work, learn and play.

The launch forms part of EE’s new retail strategy, which seeks to reinvent the role of retail in the telco industry, putting innovation, personal experience, and community front and centre. The new Studio leads the way for the roll out of the new Experience stores, the first of which are due to open in Manchester Trafford Centre, Cardiff and Bluewater in the coming months. Situated in major UK cities, the stores will bring technology to life for customers up and down the country.

The innovative and inspirational new Studio space showcases a host of ‘experience zones’ and ‘room sets’ with each area carefully curated to demonstrate how cutting-edge technology and connectivity is enhancing everyday life – allowing customers to get a taste of future living, from gaming and relaxing, to working and cooking.