Discover Samsung’s New Experience Store at Westfield London

Samsung Electronics Co., Ltd's latest retail venture, a Samsung Experience Store (SES), has opened its doors in Westfield London, showcasing an innovative design and an emphasis on customer experience. This store, the fourth Samsung Experience Store in London, is operated by Partner Retail Services Limited (PRS&), further strengthening Samsung's retail network in the city.

The design of the new SES in Westfield London is a testament to Samsung's commitment to creating spaces that enhance customer interaction with their products. The store operates seven days a week, featuring an extensive range of Samsung's mobile, tablet, and wearable products, all displayed in an interactive and engaging environment. The layout and design elements of the store have been carefully curated to facilitate an immersive experience, allowing customers to explore and engage with Samsung's latest technological innovations in a comfortable and intuitive setting.

In celebration of the store's opening, Samsung organized a series of special events and offers. The store officially opened its doors on 5th January with a ribbon-cutting ceremony at 10 am. This event set the stage for a weekend of excitement, including a live DJ performance starting from the opening hour on 5th January.

Andy Webb, Director of Samsung Experience Stores, shared his thoughts on the new opening: “We are pleased to announce a new addition to our Samsung Experience Store portfolio in Westfield London. Customers value the in-store experience, having the chance to speak to our friendly product experts and get hands-on with our innovative devices, so we’re excited to be welcoming customers as we enter the New Year.”

Laura Waters, General Manager at Westfield London, also commented on the new store: “It’s brilliant to kick-start the year by bringing Samsung, one of the biggest tech brands in the world, to Westfield London. Through our in-house media agency Westfield Rise, we have partnered with Samsung for over a decade and we have no doubt this immersive physical store will excel on experience and innovation as we've seen through in-centre activations over the years. We're delighted to continue our joint ambition to deliver amazing experiences for our customers."