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POPAI, the industry association for shopper marketing and the VM & Display Show, the UK's premier event for visual merchandising and display professionals, is thrilled to announce the return of the POPAI Zone at its upcoming event in April 2025. 

 

This dedicated zone, in the show’s 34th year, promises to be a game-changer for the industry. Offering a comprehensive platform for brands, retailers, and industry professionals to explore the latest trends, innovations, and solutions in the world of shopper marketing.

 

Key Highlights of the POPAI Zone at the VM & Display Show in April 2025:

 

Engaging Seminars
The POPAI Zone will include a dynamic and engaging theatre content programme offering a series of seminars and masterclasses over the two days of the show. These sessions will cover topics such as shopper marketing, sustainability, and digital display. Industry experts will provide valuable insights to help brands, retailers and suppliers stay ahead in the competitive retail landscape.​

 

Networking Opportunities
The POPAI Zone will serve as a central hub for professionals to connect, exchange ideas, and establish valuable connections. Attendees can network with leading suppliers, brands, and fellow industry enthusiasts, fostering partnerships and collaborations.

 

Exhibition Space
A dedicated exhibition area within the POPAI Zone will showcase the latest products and services from POPAI members - top suppliers in the retail display and shopper marketing industries. 

 

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